Watertown, MA. May 5, 2009 –- Chris Klaehn, Partner and Director of Brand Strategy, at Corey McPherson Nash (CMN) (www.corey.com.), a leading national branding and design firm based in Watertown, Massachusetts, recently outlined the six rules for social media to a group of deans and administrators at the Tuck School of Business at Dartmouth on the Hanover, N.H. campus.
Corey McPherson Nash and the Tuck School of Business have a long and collaborative history of creating online user experiences. Social media is the natural next step in the evolution from branding and communications.
"Tuck has always been a forward-thinking organization so it makes sense they are embracing social media as a way to strengthen their brand and reach key constituents," said Klaehn.
Klaehn's presentation focused on defining social media and assessing its impact both personally and professionally. She highlighted specific examples showing the relevancy and growing ubiquity of this medium and the opportunities for an organization's brand. Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. They also use it to tell both current and prospective clients how they define thoughtful branding and design.
About Corey McPherson Nash
Corey McPherson Nash (CMN), a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print, interactive communications and social media outlets. Founded more than 25 years ago, CMN is widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, and cultural institutions.