Branding Firm Designs Center for International Business Site to Reflect Global Perspective
Watertown, MA. April 1, 2009 –- Corey McPherson Nash (CMN) (www.corey.com.), a leading national branding and design firm based in Watertown, Massachusetts, recently partnered with the Center for International Business at the Tuck School of Business at Dartmouth to redesign the center's web site. The site underscores the relevance of today's interconnected global economy and the need for future and current business leaders to operate with a global perspective.
The completed project, www.tuck.dartmouth.edu/cib reflects the school's broad global perspective. It also focuses on the Center's multiple constituents including current students as well as international business leaders and Tuck alumni.
"We wanted a site that would showcase all the ways in which the center helps bring the world to Tuck," said Alicia Green, co-director of creative services at Tuck. "And we wanted the site to highlight the many ways students and alumni can get involved with the center—both on campus and internationally."
In designing the site, the team at Corey focused on highlighting the Center's research projects, conferences, and other on-going events. The site features an engaging mix of webcasts, podcasts and multimedia presentations.
About Corey McPherson Nash
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions. Visit Corey online at http://www.corey.com.