Firm Creates Coherent, Memorable System to Communicate to Wide Variety of Institutional Audiences
Watertown, MA. March 3, 2009 –- Corey McPherson Nash (CMN) (www.corey.com.), a leading national branding and design firm based in Watertown, Massachusetts, announced today that it has completed work on a branding and visual identity system for the University of Massachusetts Boston, nationally recognized as a model of excellence for urban universities.
UMass Boston prides itself on being a major academic enterprise, and a “research university with a teaching soul”. “Our charge”, said Michael McPherson, Partner and Creative Director for CMN, “was to communicate the proud confidence UMass Boston has as a powerful public resource for the State and for the local communities. We created a brand architecture and brand standards so the institution is now able to present a unified verbal and visual message.”
With a growing reputation for innovative research addressing complex urban issues, the University of Massachusetts Boston, metropolitan Boston's only public university, offers its diverse student population both an intimate learning environment and the rich experience of a great American city. UMass Boston's seven colleges and graduate schools serve more than 14,000 students while engaging local, national and international constituents through academic programs, research centers and public service activities.
About Corey McPherson Nash
Corey McPherson Nash (CMN), a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print, interactive communications and social media outlets. Founded more than 25 years ago, CMN is widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, and cultural institutions.Visit Corey online at http://www.corey.com.