Corey McPherson Nash

DeCordova Museum Taps CMN's
Expertise for Innovative Flickr Site

Watertown, MA. February 3, 2009 –- Corey McPherson Nash (CMN), a leading national branding and design firm based in Watertown, MA, has created a Flickr site as a means of press interaction for DeCordova Museum and Sculpture Park. The Museum looks to CMN’s expertise in communications including social media tools to promote the Sculpture Park and current exhibitions.

The Decordova Flickr account is intended to share high-resolution photos with journalists and members of the media. CMN created procedures and documentation for the Museum’s staff to reduce the amount of time it takes for them to prepare and distribute publicity photographs as well as consolidate information for journalists writing about the Museum and its exhibitions.

“The Flickr site is a user friendly place for us and the media that saves us time and energy while simultaneously augmenting quality of communication,” said Nina Bozicnik, DeCordova’s Koch Curatorial Fellow. “[It] streamlines our operations and solved our once haphazard system of providing media outlets with high-resolution images.”

The account launched on December 30, 2008 with over 100 images of the Sculpture Park and artwork from four current and upcoming exhibitions. The images are accompanied by exhibition descriptions, artists’ statements, and details on artwork. The content on the Flickr site is protected from public view and can only be accessed through invitation from DeCordova Museum and Sculpture Park.

About The DeCordova Museum and Sculpture Park

The DeCordova Museum and Sculpture Park is a public museum of art established to educate as broad and diverse a public as possible about modern and contemporary American art. The Museum accomplishes this mission by focusing primarily, though not exclusively, on the art of the New England region, while the Sculpture Park features artwork produced nationally.

About Corey McPherson Nash

Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions. Visit Corey online at http://www.corey.com.