CMN Partner and Director of Experience Address AIGA Boston
Watertown, MA. January 27, 2009 –- Chris Klaehn, Partner and Director of Account Strategy, and Ryan Evans, Director of Experience Design at Corey McPherson Nash (CMN) (www.corey.com) , a leading national branding and design firm based in Watertown, Massachusetts, recently outlined the six rules for social media at the AIGA (www.aiga.org) Boston event, Social Media & Your Business.
"The event focused on defining social media and assessing its impact both personally and professionally. It sold out a week in advance; a testament to just how hot the topic of social media has become to the branding and design community.
Klaehn defined social media as one element of a branding strategy. "Social media is about creating a shared meaning that supports a distinct, compelling and meaningful brand," said Klaehn. "Remember, the brand strategy has to come before the social media strategy."
CMN uses social media to project who they are, how they think, and what they're up to. They also use it to tell both current and prospective clients how they define thoughtful branding and design. Klaehn and Ryan offered the following six guidelines for engaging in social networking.
- Be authentic.
- Strengthen your current audience and engage new ones.
- Connect. Give your audience a reason to engage with you.
- Be remarkable. Give people things on which to remark.
- Participate in other discussions, not just your own.
- Embrace organic planning. Have a plan, but be ready to adjust.
AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA now represents more than 22,000 design professionals, educators and students through national activities and local programs developed by 63 chapters and 240 student groups.
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.