Corey McPherson Nash

Corey McPherson Nash Teams with City Year
to Unleash the Power of Youth

Leading Watertown, MA-based Design Firm Creates Organization’s 20th Anniversary Campaign Case Statement

Watertown, MA. November 10, 2008 –- Corey McPherson Nash (CMN), a leading national branding and design firm based in Watertown, Massachusetts, announced today that it has been hired by City Year to develop a campaign case statement supporting the organization’s 20th Anniversary Campaign.

“We are honored to join forces with City Year as they celebrate this significant milestone,” said CMN’s Partner and Director of Account Strategy, Chris Klaehn. “We will be helping them to share the accomplishments they’ve made for 20 years and their plan for the next 20. First, we want those who donate to know how their dollars make a difference and where they are put to work. Second, we want the entire community to be reminded of how important national service is to ourselves and our communities. And finally, we want to help City Year share some of the real life stories that demonstrate how this powerful and influential organization has grown to be so successful throughout the years.”

While a portion of the new communication initiative is focused on providing recognition of the many City Year supporters, its intent will also be to deliver a clear message about the goals and objectives of the organization itself, while providing information on its service mission and vision.

The brochure is scheduled to be available in November 2008.

City Year is a nonprofit organization that unites young people of all backgrounds for a year of full-time service, giving them the skills and opportunities to change the world. As tutors, mentors, and role models, these young leaders make a difference in the lives of children and transform schools and neighborhoods in the U.S. and South Africa..

About Corey McPherson Nash

Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions. Visit Corey online at http://www.corey.com.