Corey McPherson Nash

Visible Measure's New Website
Selected as 2008 MITX Awards Finalist

Design by Corey McPherson Nash Recognized for Outstanding Achievement

Watertown, MA. October 23, 2008 –- Corey McPherson Nash (CMN) today announced that its client’s Web site,, has been selected as a finalist in the Technology category for the 13th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for web innovations and celebrates the best creative and technological accomplishments emerging from New England.

“In its thirteenth year, the MITX Awards have continued to expand not only in volume of entries and but also in the level of innovation and sophistication of the work, “said Kiki Mills, executive director of MITX. “It is testament to a vibrant and dynamic industry that has grown to become an economic engine of the New England economy.”

CMN was charged with designing a new user experience, as well as look and feel for the Visible Measures Web site. The goal of the redesign was to introduce and define the concept of internet video measurement. CMN needed to establish Visible Measures as the premier end-to-end Internet video measurement company and utilize video on the site to reinforce the client’s growing credibility in the marketplace.

“We’re thrilled that Visible Measures will be recognized for their new site,” said CMN’s partner, Andrea Naddaff. "It was Visible Measure's commitment to building a top-notch site that enabled CMN to create a successful Web presence for them. It’s an honor that this Web site is gaining visibility to audiences throughout the country as a best-in-class.”

Visible Measures will be recognized with the other finalists in the category of Technology at a gala awards ceremony traditionally attended by more than 1,000 of the region’s top internet business and marketing professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Wednesday, November 19th. Tickets can be purchased at

The 2008 MITX Awards program is sponsored by Atom Group, Blue Sky Factory, DLA Piper, DoubleClick, EyeWonder, Fidelity, Google, IBM, Kelliher Samets Volk, OptumHealth, PricewaterhouseCoopers, Rocketship, Sportgenic and Technology Review.

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company’s patented approach provides unprecedented visibility into the world of viral video, revealing how online audiences discover, share, and engage with video assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA.
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About Corey McPherson Nash

Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions. Visit Corey online at