Brand Message and Design Collateral Supports Critical Mission to Diverse Audience of Families, Donors, and Institutional Partners
Watertown, MA. October 15, 2008 –- Corey McPherson Nash (CMN), a leading national branding and design firm based in Watertown, Massachusetts, announced today that it has been hired to create a new brand message, tagline, visual identity and print communications for the Children’s Advocacy Center of Suffolk County (CAC), a comprehensive, multidisciplinary network of child abuse and sexual assault services.
“This is such an important organization,” said Chris Klaehn, CMN’s Partner and Director of Brand Strategy. “CAC helps children and families begin the healing process by coordinating a comprehensive and holistic response to abuse for the at-risk families of Suffolk County. Our challenge is to create a tagline, brand message, and refined identity for the CAC that captures its true personality and spirit. Their mission is one of support and compassion and it is our job to ensure that their communication materials convey those sentiments precisely.”
As part of this comprehensive repositioning project, CMN has created the tagline, “Healing Starts Here.”
Each year in Suffolk County, more than 1,000 cases of child sexual abuse and child physical abuse are reported to the District Attorney's Office from the Department of Social Services, the police, and others.
About the Children’s Advocacy Center
The Children's Advocacy Center of Suffolk County is an interagency, public/private partnership dedicated to minimizing trauma to children and families when concerns of abuse arise. The Center coordinates investigations and assessments with clinical and legal competence in an atmosphere that is safe and respectful of each family's culture. The Center collaborates in training and research efforts to prevent child abuse in our community.
About Corey McPherson Nash
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.