Corey McPherson Nash

Corey McPherson Nash Increases User Velocity for Innosight and Visible Measures Websites

Sites’ New Architectures Enable Users to Get Information Quickly

Watertown, MA. October 8, 2008 –- Corey McPherson Nash (CMN), a leading national branding and design firm based in Watertown, Massachusetts, announced today that they have completed work for both Innosight and Visible Measures. Both locally-based clients needed a redesign of their existing site to accommodate the growing needs of their expanding customer base.

“Both Innosight and Visible Measures are in hot markets, with clients who need information at their fingertips,” said CMN’s Partner, Andrea Naddaff. “While each site is tailored to the specific needs of its unique customer base, the foundation on which these sites were structured is similar. We identified the most important areas and clearly called them out to viewers. With these new layouts, we hope each of our clients’ users experience greater satisfaction in gathering the data they need, when they need it.”

Innosight is focused on attracting and retaining clients who are striving to attain growth through innovation, while Visible Measures is the independent third party measurement firm for Internet video publishers, advertisers, and viral marketers.

About Innosight

Innosight is a boutique consulting, training, and investment firm that works with Fortune 500 companies, startups, non-profits, and national governments to improve their ability to create innovation-driven growth. The company’s unique methodologies and proprietary tools facilitate the discovery of new, high-growth markets and the rapid creation of breakthrough products and services that maximize resonance with customers while minimizing competitive threats. Innosight’s end-to-end, highly differentiated approach converts the quest for innovation and growth into a predictable and reliable process. For more information, visit the company’s Web site at

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company’s patented approach provides unprecedented visibility into the world of viral video, revealing how online audiences discover, share, and engage with video assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit