Corey McPherson Nash

MIT Alumnus, Ryan Evans, Speaks at MIT Media Lab Symposium

CMN’s Director of Experience Design Speaks at Media Fabrics for Media Makers

WATERTOWN, MA – August 14, 2008 – Ryan Evans, Director of Experience Design at Corey McPherson Nash (CMN), the branding and design studio, recently spoke at the Media Fabrics for Media Makers: Realizing an Expressive Landscape for Digital Dialogue symposium hosted by MIT’s Media Lab.

Hosted by Glorianna Davenport, Principle Research Associate at the MIT Media Lab, the event focused on the concept of Media Fabric – “a vast and evolving collection of media artifacts, structures, and programs that support engagement in meaningful real-time dialogues, art making, and social interaction.” A distinguished group of professionals and educators lectured about the changes and challenges in technology, multimedia production and entrepreneurialism in media making, and the interaction between business and entertainment.

Ryan presented during a session titled “Video Games, the Big Screen, and the Media Fabric.” The focus of the segment concentrated on social media networks and their impact on its users. Drawing comparisons to the storytelling of comics, Ryan spoke about how users established personality traits and character on social media sites through repeated interaction. He addressed the significance of the ”experience” of sites like Facebook and how improvements can be made by paying attention to the juxtaposition of the various pages. Ryan promoted the idea that the design of interactions over time is key for these social networks to thrive successfully. To continue a good relationship with users, he believes it is important to “maintain consistency but provide frequent variation to help repeat users grasp your overall story. Even if users don't read every page on your site, they will notice new features and headlines on the pages they visit that will help them understand your company or organization.“

Ryan joined the studio in 1995 and has played a critical role is developing CMN's award-winning Web work and interactive work process. He has been recognized with awards from the Massachusetts Interactive Multimedia Council (MIMC) and the American Institute of Graphic Artists (AIGA). Ryan has been a guest speaker at the Massachusetts Health Data Consortium (MHDC) and is Adjunct Faculty in the Graphic Design Department at The Art Institute of Boston at Lesley University. Ryan also lectures throughout New England on the topic of comics and graphic novels.