Leading Branding Firm continues to break new design ground for some of the most prestigious businesses, educational institutions and emerging companies in the world
Watertown, MA., June 16, 2008~Corey McPherson Nash (CMN), an award-winning, leading national branding and design firm located in Watertown, Massachusetts is pleased to announce it is celebrating 25 years in business. In the quarter century since its founding, CMN has continually raised the industry bar, and is recognized locally and nationally for its branding discipline.
The year is 1983. Ronald Reagan is President of the United States. Sally Ride is the first American woman to travel in space. Return of the Jedi is the top grossing film at the box office, while “Every Breath You Take” is at the top of the US pop music charts. And in an apartment on Newbury Street in Boston, Massachusetts, one of the leading design and branding firms in the country is born. A quarter of a century later, the award-winning Corey McPherson Nash (CMN) continues to break new ground for some of the most prestigious businesses, educational institutions and emerging companies in the world.
“Long before the term ‘branding’ became popular, Corey McPherson Nash believed that to effectively compete and become a great company, you need great brand strategy” said Michael McPherson, Partner and Creative Director. “CMN believed then – and we know now -- that corporate identities must to be shaped and cultivated in the same way that consumer products are brought to market.”
Soon the concept of integrated brand design would begin to change the communications industry. As the rapidly changing communications evolved, CMN evolved as well –moving quickly from print, to video and interactive design to the current Web 2.0 platform.
CMN began to break new communications ground by staying true to its founding ideas – that branding must incorporate graphic design, corporate identity, brand image, TV, print, and the Internet. From the start CMN helped to create some of the most recognizable brands in the industry–Nickelodeon, Cartoon Network and Cinemax. Fast-forward twenty-five years and their client roster now includes Harvard, MIT, iRobot, The Museum of Science/Boston, City Year, Oxfam North America, Trip Advisor and Upromise.
Chris Klaehn, Corey McPherson Nash’s Partner and Director of Account Strategy, and an industry pro said, “We realized early on that all effective communications had to be strategic; that our job was to create a visual, visceral, and emotional experience for our clients. Our approach is creative, but also highly consultative and strategic – we’re interested in making our clients successful.”
Andrea Naddaff, Partner and Vice President for Business Development, added “Long-term client partnerships are the rule here. It is one of our main objectives. We are in it for the long-term and that’s what carried us through 25 very successful years. We have the trust of our clients and a top-caliber team of talented professionals who really understand how intrinsically the branding process is. That makes CMN a very exciting place to work.”
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.